Based on Montclair, NJ
30 years of eyewear experience. A global network of industry experts across every business vertical. Proven strategies for growing your brand.
See everything Visionary Insights has to offer.
In a perfect world, running an eyewear company would only involve transforming design concepts into stunning eyewear people are excited to wear every day.
Unfortunately, that's not how our industry works. Today's optical leaders have to consider ways to relieve supply chain pressure … meet increased consumer demand to source sustainable, eco-friendly materials ... adopt the latest advancements in lens technology … upgrade their manufacturing processes ... and the list goes on.
You could try to manage every facet of your business in-house. Or you could bring on a trusted leader who can help you gain a 360-view of the current state of your business — and begin shaping a future vision of continued growth and success.
When you partner with Visionary Insights, you'll tap into the power of a full-service agency with the expert knowledge you need to achieve positive outcomes across every vertical of your business.
Together we'll take a holistic view of your current operations, identify opportunities to strengthen each individual area, and develop strategies that ensure your business thrives in the competitive marketplace. And of course — help you deliver high-quality, on-trend eyewear to your customers.
Meet Joyce Pokoy-Kurtulus, principal and lead consultant
At the helm of Visionary Insights is Joyce Pokoy-Kurtulus, an established leader in the field with more than 30 years of eyewear experience as a senior executive and independent consultant. Collaborating with everyone from startup enterprises to household brands, Joyce consistently applies her unparalleled knowledge of the optical space — and her deep pool of industry contacts — to help clients deliver on even the most ambitious product and revenue goals.
A member of the Vision Council and the Optical Women's Association, and named one of 2019's Most Influential Women in Optical by Vision Monday, Joyce provides every client with motivational leadership, data-driven decision-making based on market research and emerging trends, and seamless oversight of every strategic move along the way.
So whether you're a startup building a roadmap for your first eyewear collection, a mid-size company looking to tap into new markets, or a global brand hungry to add efficiency to your manufacturing floor, Joyce and the Visionary Insights team are ready to help you grow your business and create eyewear customers will love.
Developing comprehensive strategies for product development, GTM, and manufacturing operations that transformed a leading OEM into an in-demand DTC brand, expanding global sales reach and driving brand awareness through high-visibility media placements.
Read the case study →
Orchestrating a comprehensive roadmap to help a major Latin American beauty brand launch its first DTC eyewear collection, advising on everything from product design and development to manufacturing and supply chain needs, sales and marketing, and operational workflows
Directing private label programs for Sam’s Club, Sunglass Hut, US Vision, Sears Optical, and the Metropolitan Museum of Art
Fostering long-term design, development, and branding partnerships with David Yurman, Judith Leiber, Isaac Mizrahi, Cynthia Rowley, Betsey Johnson, Cole Haan, and Fiorucci
Expanding licensing opportunities across multiple product categories to generate more than $32 million in new revenue
Driving a 50% increase in production output while reducing costs 30% — without ever sacrificing product quality or aesthetic vision
Leading negotiations with supplier networks that reduced overall materials costs by 20%
"Joyce is one of the most loyal, creative, and trustworthy professionals I've had the privilege of knowing—and she's easy to work with! Not only does she have expert knowledge of all things eyewear, she's an incredible relationship-builder, whether that's working with factories to develop new manufacturing procedures, or forging new partnerships with brands, licensees, or designers.
Most importantly, she's a terrific person and a dedicated teacher and mentor. She has positively impacted our industry through her leadership, and there are countless people she's managed over the years who have gone on to successful careers in the field. I would work with her anywhere, at any time."
"Joyce and I have been colleagues and friends for more than twenty years-—first as associates for the same companies, and later in a client/vendor relationship within the optical sunglass space. Knowing and working with Joyce from both sides has been a great experience. She has a unique and uncanny ability to immediately recognize the need, purpose, and direction required to develop extraordinarily successful eyewear products.
But Joyce's executive experience goes far beyond product development: She's managed a wide variety of people and departments; developed partnerships with manufacturers, vendors, brands, and designers around the globe—-and so much more. With exceptional abilities, world-renowned experience, and industry recognition, Joyce is a true leader in our field."
"Joyce is someone I greatly admire, respect, and look up to. She's been a mentor to me both professionally and personally for the past twenty years. Joyce has an amazing ability to connect with people, to bring them together to collaborate on new and fresh ideas. I admire her expertise in product development and design, as well as her strong technical understanding of manufacturing processes. She's a teacher, collaborator, and motivator at every step of the development process!"
"Joyce is such a pleasure to work with. She's personable, focused, creative, and always solution-oriented. As a colleague, it was always inspiring to brainstorm new eyewear concepts with her and watch all of our ideas come to life. Not only does Joyce have a fabulous taste level, she understands brand development and doesn't let any detail fall by the wayside.
Joyce is an expert in the eyewear field and remains the gatekeeper of all the latest trends. She's passionate about the work, and always invests a great deal of her time and self in her relationships with clients. Ten years later, and we're still in touch about opportunities and inspiration within our industry!"
"Joyce is phenomenal to work with. Not only is she exceptionally talented and experienced in eyewear design and development, she's also incredibly fun to be around. I had the pleasure of traveling on several extended business trips with Joyce, and no matter the circumstances, she kept the team on track, seamlessly managed productivity, and made sure we always kept in mind the task at hand-even when wandering through shopping districts looking for inspiration! I cannot recommend Joyce enough, and I hope I have the pleasure to work with her again."
